Founder of Seoul Tonic, building So Topical, and advising the next wave of consumer brands. Splitting my time between New York, Sydney, and London.
I'm a serial entrepreneur and operator with a decade of experience spanning management consulting, commercial finance, and brand building. I've worked for global companies including LVMH, Red Bull, and EY, and scaled an internationally distributed wellness brand, with another launching.
As founder of Seoul Tonic, I've scaled the Eastern-inspired wellness brand from my garage in Bondi Beach to over 7,000 retail doors across Australia, New Zealand, the US, and the UK, completely bootstrapped. I won Gordon Ramsay's Food Stars Australia along the way, and now based in New York, I am continuing to grow the business stateside. I'm currently launching So Topical, a tech-inspired beauty brand built around new patented innovation discovered in South Korea, while advising select founders in their growth. I've been lucky enough to build an exceptional network across VCs, founders, retailers, and everything in between, and love sharing it.
Ongoing 1:1 advisory available on a retainer basis. Terms negotiable depending on scope and stage.